Why are you creating content?
That’s the question strategic content marketing poses, and it’s an important one to answer if you hope to make good use of your marketing dollars.
You see, lots of businesses get caught in the trap of creating content for content’s sake. The problem is that when we don’t stop to ask “why,” we’re effectively spinning our wheels, spending our valuable time and money on content that will never really get us anywhere.
Your business deserves better.
Content that actually adds value to your business
The way we approach strategic content marketing at Soapboxly is similar to how you’d start any traditional marketing program:
Step 1: Start with a goal
Step 2: Develop a strategy
Step 3: Pick KPIs
Step 4: Evaluate results, iterate, and start again!
Reach your audience at every stage of their journey
People research before they buy. Long before someone contacted you to inquire about your services or purchased your product, they were Googling. Probably a lot.
Every brand should be “always on.” In other words, they should have content readily available for their potential customer regardless of whether that customer is gathering information, comparing their options, or making the purchase.
With Soapboxly, you not only get purpose-driven content, but content that gets you in front of your ideal customer at every phase of their purchase journey.
If you’re interested in getting content to grow your business, we’d love to speak with you – drop us a line!